Unless you know what you're doing, improving your web site's rank in search engines can be a long and frustrating, uphill battle. Read on for ways to to easily improve search engine rank of your website.

Keyword Phrase Density - This is a measurement of how often your keyword appears on your page in comparison to the total number word count of the page. Currently most experts recommend a density count of 15% or less. This means that if your content is 400 words, your keyword should not be present more than 60 times. You can check your keyword phrase density for free at www.live-keyword-analysis.com.

Back-Links - You need to concentrate on building high numbers of links to your website from sites that are related to your sites theme or topic.Search engines value sites with lots of relevant, incoming links, and also look at their relevancy and overall quality as well. If you are not conscientious about both, you could end up lowering your rank instead of raising it. Writing articles and submitting them to article directories and is one of the best ways to build relevant links.

Header HTML Tags - Rather than just bolding your headings, a more effective technique is to use HTML header tags (e.g., H3, H2, H1). When you use header tags, search engines place the highest importance on the H1 tag. Because of this you should only have one H1 tag per page. Use the H1 tag for your page title. Use H2 and H3 tags for your subheadings. It is OK to have multiple H2 and H3 tags on a page.

- Both live, human visitors to your site and search engines prefer original content. Plagiarized content is increasingly being monitored, discovered and penalized by the search engines. Original content is always preferable, will always be valued and is a far better approach for long-term success.

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