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Sound Masking -- A Boon For Call Centers

by Frank Barnett

A Call Center is a very noisy place. Regardless of how you position the workstations or how nice the call and audio equipment is, there's always going to be some office noise to contend with, noise to plan around, and noise to be eliminated. Moreover, there's always a sensitivity issue in conversation to contend with. If folks call a Call Center and sense chatter and background noise, they're likely to see the Center as a fly-by-night operation with a potential risk of fraud. Not only the ergonomics but also the psychology must govern construction of good Call Centers.

Cell sensitivity is important at any call center that provides any kind of customer service. This needs to be considered by any call center, whether it is independent or part of a larger corporate structure. This also applies to call centers that are parts of government and military organizations. This risk should also be taken into account for corporate meeting areas, contractors that carry security clearances, and anyone else who deals with sensitive information.

Sound travels in waves, and can pass through almost any surface - doors, windows, walls, ducts, etc. Although very sophisticated methods of masking can preserve privacy, someone using a sophisticated eavesdropping device may still succeed at eavesdropping.

Attenuating sound is the usual method used to deal with high noise levels. This involves making the sound less intense by some means, most often spreading or absorbing the sounds that are made. Since the majority of firms cannot afford a complex sound attenuation apparatus, they use the more affordable method of sound masking.

Sound masking essentially fills in the sound spectrum, making speech less intelligible in a given space. Often confused with noise cancellation, sound masking does not actually alter a sound wave's frequency. Instead, it simply covers it up. This method of ensuring acoustic privacy is usually the most effective in terms of return on investment.

Basically, the benefits for the Call Centers are not just the safety of the conversations but also the lack of equipment intrusion. Sound masking, if installed properly, reduces costs for cubicle walls while also greatly enhancing the overall environment. It also reduces the risks of clients or customers overhearing other customers' private info when call center reps repeat it back to them.

Masking is a technique that can greatly improve your call center. To start with, it will make your employees happier and healthier, by eliminating stressful background noise. Your employees will be able to relax in a workplace that uses masking, and they'll perform better in the absence of extra noise. To benefit your workers and clients, you'll want to consider sound masking.

Call Centers can have a lot of office noise. If people call into a Call Center and sense or notice background noise and chatter they are more apt to regard the Center as a fly-by-night operation and potential fraud risk. If your Call Center deals with any kind of customer service, you will be open to issues of call sensitivity. Sound masking makes it tougher to identify speech by filling in spaces in the sound spectrum, and doesn't change the frequency of sound waves. White noise can enhance the overall environment.

Published March 4th, 2009

Filed in Business, Management

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